What We Do
All services are led by an experienced bilingual (Japanese/English) moderator, ensuring smooth communication with both clients and participants. We combine cultural expertise with clear, professional reporting in English, delivering insights that truly reflect the voices of Japanese consumers.
Research method
Our Approach
Focus Groups (In-person & Online via Zoom)
Professionally moderated group discussions designed to explore attitudes, perceptions, and motivations. We offer both on-site facilities and remote online sessions to meet diverse client needs.
In-depth Interviews (IDI, In-person & Online via Zoom)
One-on-one interviews that allow for deeper exploration of individual opinions and experiences, providing nuanced insights into consumer behavior.
Ethnography
On-site observations and in-home visits that capture real-life behaviors and cultural practices, uncovering insights that cannot be obtained through conventional interviews alone.
Workshops
Interactive sessions involving clients and participants to co-create ideas, test concepts, and generate actionable strategies for market entry and brand development.
Our Category
Our research experience spans a wide range of industries, allowing us to deliver deep and reliable insights across diverse consumer segments. We have conducted qualitative studies in the following fields:
By combining our cultural expertise with methodological flexibility, we ensure our clients gain actionable insights tailored to the Japanese market.
Heated Tobacco Products
exploring user perceptions, switching behavior, and market acceptance.
Smart Devices
including smartphones, tablets, and smartwatches, covering both usability and lifestyle integration.
Virtual Reality (VR) Headsets
testing user experience, adoption drivers, and barriers.
Gaming
across PC, console, and mobile platforms, examining player engagement and community trends.
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Subscription
from entertainment to lifestyle and utility services, uncovering consumer expectations & satisfaction.
Home Appliances
assessing consumer preferences, product usability, and purchase decision-making.
Finance
covering investment, insurance, banking, with a focus on trust, product understanding, DX.
Healthcare & Pharmaceuticals
including drug development insights, patient experience, health system evaluation.
All services are led by an experienced bilingual (Japanese/English) moderator, ensuring smooth communication with both clients and participants. We combine cultural expertise with clear, professional reporting in English, delivering insights that truly reflect the voices of Japanese consumers.
What We Do
We provide a wide range of qualitative research services to help international clients understand the unique cultural context and consumer mindset of the Japanese market.
Contact Us
Address
7th Floor, Nihonbashi Mizuno Building, 1-11-12 Nihonbashi Muromachi, Chuo-ku, Tokyo
j.nishigawa@sevenblue.org
Phone
+1 234 567 890
For Any Inquiries, Contact Us Here
We respond to all inquiries politely and attentively.
- j.nishigawa@sevenblue.org