SevenBlue G.K.

When you want to conduct a focus group

and/or one-on-one interviews,

Would you like to have a Male Moderator?

Many women are active in the moderator industry; however, utilizing the best moderator depends on the interview theme and types of participants. Having a male moderator that can personally understand the content, can better sympathize with the opinions of the participants, and draw deeper insights can have its benefits. For example…

Understanding usage routines and satisfaction / dissatisfaction points of men’s skincare and hair care products (e.g. shaving, shampoo, etc.)
Understanding a male’s customer journey using a heated tobacco
Understanding male users’ reactions and expectations to UI/UX of online streaming services

If you have such research content or purpose and are looking to acquire the most information and insight out of your participants, please reach out to us to and we can explore the possibilities together.

Contents of Services

Moderation

We offer a wide range of services, from group interviews of up to 8 people to one-on-one interviews, both online and offline

Project Management

We manage research projects from beginning to end (including screener and discussion guide translation, recruiting, facilitation, and moderation)

Research Design / Analysis

We undertake a wide range of tasks, from survey design, construction of screeners/discussion guides, and full analysis reports

Methodology & Industry Experience

Methodology

Group interview (2-8 people)
Depth interview (1 person)
Ethnography (In-home visits)
UX research
Online communities/bulletin boards (3-7 days)

* We are flexible on methodology and can support on more than the above

Industry

Tobacco (e.g. heat-not-burn tobacco, ready-made cigarette)
SVOD (e.g. sports video distribution service, paid video distribution service)
Digital (e.g. hardware, gadgets, app stores)
Beverages (e.g. carbonated water, mineral water, sports drinks, coffee, sparkling, alcoholic beverages)
Personal care (e.g. shaving)
Others (e.g. automobiles, apparel, finance, medical care)

Career

Name: Jun Nishikawa

Gender: Male

Age: 36 years old (born September 6, 1984)

Educational background: Master of Strategic Marketing (University of Wollongong, Australia)

Biography: After graduating from a Japanese university, I studied at the University of Wollongong in Australia for two and a half years to study marketing in-depth and obtain a master’s degree in strategic marketing.

In 2013, joined the overseas qualitative research division of CarterJMRN, a foreign-affiliated market research company. Starting at a coordinator position, doing work such as fieldwork management and recruitment, I learned survey design and analysis. While managing projects in various industries until July 2020, I gained experience in moderation, both online and offline, regardless of methods and gained the trust of clients across various industries.

In August 2020, I became a freelance moderator / researcher utilizing the strengths of having a deep understanding of a research company staff and being able to communicate in both English and Japanese. I am engaged in moderation and reporting services for international and domestic clients.