We are here to support your Qualitative Research in Japan

Many global strategies fail in Japan without cultural insight. Our Tokyo-based bilingual research team ensures you capture the nuances of Japanese culture, providing clear and actionable findings in English.

About Japanese market research

The Japanese market is distinct from other markets, and many companies have failed to enter the Japanese market based on results from other markets.

Therefore, it is extremely important for manufacturers and brands to understand the cultural characteristics and nuances of the Japanese market through market research in Japan, especially qualitative research.

Our team understands the cultural characteristics and nuances of Japan, and by communicating in English, we can maximize the quality of your qualitative research in Japan.

All services are led by an experienced bilingual (Japanese/English) moderator, ensuring smooth communication with both clients and participants. We combine cultural expertise with clear, professional reporting in English, delivering insights that truly reflect the voices of Japanese consumers.

We provide a wide range of qualitative research services to help international clients understand the unique cultural context and consumer mindset of the Japanese market.

Who We Are

We are a Tokyo-based research team established in 2020, specializing in supporting international companies with their entry and growth in the Japanese market.